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Website Copy FAQs

Getting a new website developed, or even updating an existing one, can be a daunting task. The world of SEO and website copywriting is full of jargon, and it’s often heard to find anyone who can explain, in simple terms, what the real benefits are to hiring a professional copywriter and SEO expert like those here at Website Copy.

At Website Copy we’re passionate about delivering results – real results that you can measure – and we believe that you should be able to see exactly how and why our work is delivering results for you.

Here are a few of the questions we’re regularly asked by clients, together with completely jargon-free answers! If you have any further questions you’d like to ask, please don’t hesitate to contact us today.

What’s the big deal about website copywriting?

Website copywriting is unique to other marketing media for three key reasons:

1.  It needs to be reader friendly

Website readers want information fast, so website copy needs to easily readable, with lots of headings, sub-headings, bullet points and hyperlinks. Our copywriters know how best to structure copy to keep readers’ attentions, and lead them all the way through the buying process in order to turn casual visitors into actual paying customers.

2.  It needs to build trust

On the whole, people are still relatively cautious of buying from businesses in the online world, so your website needs to build trust and credibility – and quickly. We use a variety of techniques to do this, not just with copy but with photographs and imagery too, and we’ll advise you on best practice when we meet with you for a consultation.

3.  It needs to be search engine friendly

The words you use on your web pages, and where you use them, directly affect how Google will rank your website. And it’s not just the words on the page that are important, but some behind-the-scenes data too. FX Marketing helps you with all of this.

Why should I use Website Copy for my website copywriting?

There are so many good reasons to use us they have to be listed!

1. Results – we thrive on delivering measurable results for you – that means more visitors, more sales and higher profits.

2. Experience – our team has over 20 years of combined international marketing experience across a huge range of industries.

3. Expertise – our copywriters are all trained and experienced in online copywriting – a niche area that requires many specialist skills.

4. Up-to-date – we stay informed of the latest developments with search engines and online marketing, so we can deliver you the latest knowledge and techniques.

5. Marketing – website copy isn’t just about creating a professional image for your business – it’s a proven sales and marketing tool that delivers measurable results.

6. Consultancy – we’ll consult with you every step of the way and offer tailored solutions that fit your business.

7. We go the extra mile – part of our service is to offer advice and support at every step of your project, so if you have any questions at all – just ask!

Getting my website developed is quite confusing – can you explain the steps?

Here are the stages the Website Copy team will work through with you. Remember, we’re here to guide you through this and make it all as easy as possible.

Step 1: Questionnaire: We’ll ask you to complete a brief questionnaire so we can find out a bit more about your business and your requirements.

Step 2: Arrange briefing and consultation meeting: We’ll arrange a convenient time and place to meet with you and discuss your requirements.

Step 3: Briefing and consultation: At the meeting, we’ll discuss your completed questionnaire, and establish the ways we can help make your website a success.

Step 4: Finalise website structure map: A key focus of the briefing meeting will be your website’s structure map, i.e. a diagram of the navigational structure of your site, which will allow us to determine the pages we need to write copy for, and how they will be linked together. We can provide expert advice and consultancy to help you design the most effective structure map for your website.

Step 5: Briefing and deposit invoiced: Once we understand your website’s structure, and how much copy you’ll need for your site, we’ll invoice you for the briefing meeting and a 50% deposit for the copywriting. Writing work will commence as soon as the funds have cleared.

Step 6: Writing work approved: When the writing is complete, we’ll send you your website copy, at which point you’ll have a chance to review and comment on it. We pride ourselves on meeting our clients’ requirements, and getting things right first time. However, if you’re not completely, totally and utterly thrilled with our work – then our work is not complete, and we’ll keep working on it until it meets your approval.

Step 7: Balance is invoiced: Once you’re completely happy with your new website copy, we’ll invoice the balance of the cost. If your copywriting project was for 3 or more web pages, you’ll also receive you FREE Website Owner’s Manual (a $49 value) to help you manage your new website and make the most of your investment.

If you don't qualify for a free manual, you can still get hold of it here for less than the price of a tank of gas for your car!  

How much is the investment in my website copy?

The investment value is easy to calculate with our flat-rate structure. Please contact us for further details of our website copy pricing.

Like most things in life, high-performance items usually cost a bit more than the rough-and-ready. (That's why gleaming new Ferraris are more expensive than a 20 year old Skoda.) Writing website copy that's compelling AND search engine optimised is a highly-skilled task that does take a few hours per page, plus all the reading and research time.

But don't let that put you off - Website Copy is significantly cheaper than that new Ferrari! (And our clients have all found it well worth the investment - read their stories here.)

If cash flow is an issue, then you can always consider having just a few pages worked on first, and then have the rest of the pages written professionally by us at a later date.

What about website updates – how is the pricing structured for that?

The pricing for revisions is the same as for new copy, because the same amount of work and effort is involved to write great copy for you. Please contact us for a quote.

Do you use any keyword tools?

Yes – we use the most effective keyword tools available – your own employees, customers and competitors.

There are a number of paid and free keyword tools available on the internet, which we may occasionally make use of to gather anecdotal information about the size of market and competition for certain keywords, but the most valuable information about the keywords that will work for your website will come from within, and around, your business.

By finding out more about your business, your customers and your market, we can work with you to develop targeted, effective keyword lists for all of your website’s pages.

What happens at the briefing and consultation meeting?

The consultation lasts up to 2 hours. During this time, we’ll work through any issues that we’ve identified in your current website, and make suggestions on how it can be improved.

We’ll also ask you some questions so that we can learn more about you and your business. The quality of the copy relates directly to the quality of the information you give us. To help you get ready, you’ll be emailed a list of things to prepare and think about before we meet… and if you’re not sure what’s needed, it’s always best to give us too much information rather than not enough!

If you haven’t yet finalised which pages you’ll have on your website and how they’ll be structured, we’ll work through this with you and provide you with recommendations. This is based on our extensive experience of both marketing and websites.

Remember, we’re here to help your business find and win more customers!

You’ll also receive an information pack full of handy information to help you make the most out of your website.

At what stage should I start thinking about my website copy?

It’s best to start planning the content for your website at the same time as the development work begins. That way, the copy will be finalised at around the same time as the technical work is completed.

This is the quickest way to get the project live and start enjoying the benefits of your new website.

How will I receive my website copy? What will I receive?

Your new website copy will be emailed to you in Microsoft Word format, ready for you or your website developer to load up.

The copy will include:

• Headings and sub-headings

• Hyperlinks - i.e. the links to other pages or websites. These will be clearly marked.

• Page meta title tag.

• Description meta tag.

After the first draft is emailed to you, up to 3 rounds of further revisions are included in your investment as part of our 110% Satisfaction Guarantee.

If you have any additional requirements, please let us know so we can advise you of any additional costs.

How long will it take to receive my website copy?

First of all we need to meet, receive the brief from you and agree the website’s structure. Then, once your deposit payment has cleared the writing work will commence. You’ll usually receive the first draft within 2 to 3 weeks. After that, please allow 1 to 2 weeks for revisions.

This timing will be confirmed when we’re working with you, and it’s important to us that we meet your deadlines.

What if I need it quicker than that?

From time to time we may be available to accept rush jobs, and we’ll need to agree the timelines with you. If we agree to take on urgent work, there will be an additional rush fee - you'd be told if that applies.

How soon will Google notice that my website is live or has been updated?

Currently, Google “crawls” websites on average every 3 months or so, so the impact won’t be instant and you’ll need to be a little bit patient.

For brand new websites, you can submit your site to Google when it launches, which can sometimes help to speed up the initial crawl and get you on the Google results pages more quickly. We can help you with this too – just ask us for more information about the services we can offer after your site goes live.

If you do want instant website traffic from Google, you may want to consider investing in an AdWords or ‘Pay Per Click’ campaign, which will allow your site to appear in the ‘sponsored listings’ at the top and sides of the search engine results pages.

Can you guarantee how my website will be ranked by Google when you’ve written the new copy?

No, unfortunately it’s not possible to make any guarantees as there are just too many factors beyond our control:

• Your product or service: how you rank will depend on whether your product has local, national or international appeal. Remember, it’s about reaching your target market rather than everyone indiscriminately.

• How Google ranks websites: Google are changing their rules and algorithms on a daily basis, so what works well today may not be so important next week. We work hard to keep up-to-date with Google’s latest criteria.

• Your competitors: it’s highly likely that your switched-on competitors will also be trying to create a good website. Their actions are completely beyond our control.

• Back links: another factor Google looks it as how many quality websites link to your website. They figure that if your website is good, it will have a lot of people linking to it. So contact your suppliers, colleagues, customers, friends and set up as many links as possible – and offer reciprocal links in return.

• Website content: Google looks for websites with a lot of unique content that’s updated regularly. So be sure to make your website fact-filled and interesting so it adds value. And update it often so it stays current and relevant.

• Regular updates: Google gives preference to websites which are updated regularly, so be sure to schedule regular updates. Quarterly updates at a minimum are recommended.

• Other marketing: think of your website as your online “shop”… and just like a real shop, we wouldn’t just open the doors and expect people to come flooding through the door. To drive traffic to your “shop” you’ll need to run some marketing campaigns, and for best effect these should be a mix of online campaigns and offline (real world) campaigns. If you’re not sure where to begin, the Website Copy team can help you generate some ideas

Even though there aren’t any guarantees on how you’ll rank, you can be assured we’ll do our absolute best for you. Feel free to read what our past clients have said about us.

I've heard that a website is never "finished" - how come?

Yes, it's true that a website is never truly "finished" - to get the most out of it, it's a constant work in progress. You see, everything in the world is constantly changing: your competitors, the search engines, your customers... so to keep on top of this, your website will need regular updates, analysis and revisions.

So how often should I review and update my website?

The more often you review and update it, the better. This should be quarterly as a minimum. Because Google "crawls" your website every 3 months or so, it make sense to review your website quarterly too, as any changes made are unlikely to be immediately apparent.

Top tip: put a recurring reminder in your diary to review your website, and commit to it. It's all too easy to put this on the back-burner month after month, but it's far easier to make small, regular adjustments than to do a huge overhaul!

Do you do the website design and development work too?

No, we leave that job to the experts - and we've built up great relationships with superb website developers who are just as committed to effective websites as we are. So if you don't yet have a website developer, we'll be happy to give you some recommendations based on your needs and your budget.

I'm a bit nervous about working with website developers - can you help?

Yes, absolutely! Whether you find the whole project very daunting or simply don't have time to liaise with yet another supplier, FX Marketing can take care of your whole website project including:

• Strategy and planning: helping you work out how your new website should function to achieve your goals.

• Content: identifying what needs to go into the website - as well as the words, it also means pictures and other elements. We can help you pull this together.

• Briefing the web developer: FX Marketing can write a detailed list of requirements. You can either then give this to your website developer yourself, or we can work with them.

• Liaison and project management: keeping the project on track - and on budget - until it's finished.

The whole experience is designed to be as hassle-free as possible for you - though we will, of course, be needing your input, as it's your website!

If you'd like to find out more, please contact us.

I’m really pleased with my website copy – can you help me with any other projects?

Yes, absolutely! FX Marketing is here to help you with:

• Copywriting: for newsletters, brochures, elevator pitches, articles, sales letters, corporate brochures and more.

• Marketing consultancy: confused about what your priority marketing projects are? FX Marketing will identify the priorities for your business, to ensure you get the best possible return on your marketing investment.

• Marketing project management: too busy to manage your marketing projects? Find it all a hassle or a bit daunting? FX Marketing will keep it running like clockwork.

Whether you need help with a one-off project or would like regular help, contact FX Marketing to discuss your needs. Call us on 09 419 6560 or email info@fxmarketing.co.nz.

Contact us today to get started with your website project.

Any other questions about our web copywriting and SEO services?

Please contact us with any questions - we'll be delighted to hear from you!

Cornelia Luethi and the team at FX Marketing Limited are growing businesses throughout Auckland, New Zealand.

SEO copywriting  |  website copywriting  |  website copy  |  search engine optimisation  |  SEO  |  copywriting  |  marketing

All work is undertaken subject to the Terms of Business of FX Marketing Limited: the latest version is available to download from this page.

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