Punchy words for the web

SEO copywriting service

A specialist service from

Is your website making itself heard?
	Get the best from your website with our SEO copywriting service.



	Attract more visitors to your website
	Convert more website visitors into customers
	Grow your sales

Don't waste another moment, get started today!

110% Satisfaction - guaranteed

We’re so confident you’ll love our work, we guarantee it!

Website Copy Resources

Are you confused by SEO? Or just want to know a bit more about it?

We understand how confusing the world of search engine optimisation and online marketing can be – that’s why we always endeavour to keep our literature jargon-free, and explain everything in terms that anyone can understand.

What’s more, we’ve put together this resources page, full of free marketing articles, tips, hints, useful websites and books, and more, to help guide you through the online marketing maze.

We’ll regularly be updating this part of the site, so keep an eye on this page for more handy website copy and SEO resources in future.

Website Owner's Manual

When your website copywriting project of three or more web pages is completed, you'll receive your very own FREE copy of our Website Owner's Manual (a $49 value).

Written and researched by FX Marketing, this jargon-free guide will explain what else you can do to really get the most out of your website.

It explains:

What and how to measure.
The importance of regular updates.
Ideas for new content.
User generated content (UGC).
Developing your link strategy.
Online broadcasting.
Promoting your website in the real world.
A checklist for website success.

If you're not ready for using our copywriting service, or don't quality for the free manual, you can buy it here

(for less than the price of a tank of gas!)

Go on, get your website out of first gear and rev it up!

Make sure your website reaches its full potential with your Website Owner's Manual.

Web developers: would you like to give a Website Owner's Manual to your own clients?

Non-exclusive usage licenses are available: find out more here.

FREE Online Marketing Articles, Hints and Tips

What's the point of Twitter?

Is Twitter worth the hype? And how could it benefit your business? Find out how to get to grips with Twitter in 8 easy steps. October 2009

Marketing has changed: has your business adapted?

Our lives are fast-paced and busy. Customers don't like interruptions. So how do you get through to your clients and prospects? October 2009

86% of US retailers have created a Facebook fan page for their product

Study reveals widespread uptake of social media websites - as well as the concerns faced, whether real or perceived. September 2009

Why you can't afford to ignore social media websites

Think that social media sites such as Facebook and Twitter are just a fad? Think again. By 2010 Generation Y will out-number Baby Boomers. 96% of them have joined a social network. September 2009

What does an out-of-date website say about your business?

How do you perceive businesses who have out of date websites? Here are some hints and tips to ensure that your website looks current and professional. July 2009

Insider secrets for successful newsletter campaigns

Whether you already have a client newsletter, or are thinking about one, here are some special insights from FX Marketing to help you get the most out of these campaigns.

PDF (112 KB) September 2008

AIDA: a cool tool for ads and direct mail

An essential framework to use when you're creating an advertisement or direct mail piece.

PDF (85 KB) August 2008

FREE report

Subscribe to the Marketing Tips newsletter

and get immediate access to the 25 page

FREE Report:

Are You Making These Costly Mistakes In Marketing Your Small Business?

Sign up for the FX Marketing newsletter and get access to a detailed report on how you can save time, money, effort and hassle in your marketing projects.

Yes, your details will be kept secure - we hate spam too - and you can Unsubscribe at any time. :-)

Free Report

when you Subscribe!

Useful Websites

In our business, we do a lot of surfing the web, as you might expect, and we often come across great websites with useful information, handy tools, or just fun stuff for a Friday afternoon!

We’d love to share some of our favourites with you, so here they are…

▪ Create animated GIFs online

▪ Dead links checker - quickly validate all the links on your website

▪ Dictionary

▪ Exchange rate calculator

▪ Fishpond - NZ-based online store for books, movies and music

▪ Google Analytics - completely free web analytics tool

▪ Google Webmaster Central - a host of SEO advice

▪ Google webmaster guidelines

▪ Homebizbuzz - great articles and online bookstore

▪ iStock - stock photography

▪ Keyword research tool - great for search engine optimisation work

▪ Sloganizer - instant slogan generator

▪ Stopwatch - useful for timing presentations and speeches

▪ W3 Schools - tutorials and handy tools for webmasters

▪ We We Calculator: how customer friendly is your website copy?

Recommended Reading

The Website Copy team are all avid readers, and we love to keep up to date with the latest developments in website copywriting, online marketing and SEO. Here’s our pick of the best books out there, so you don’t have to trawl through the library shelves to find a good one!

Getting Started With Social Media, by FX Marketing What is social media? And is it just a passing fad? Who uses social media in New Zealand? Is social media right for your business? Which business goals can social media help you with? How do you get started? Even if you've never visited a social media website, or don't like using computers - this eReport explains everything in a straightforward, no-nonsense way. For more details and to buy: Social Media Report: click here.

Don’t Make Me Think! by Steve Krug One of the definitive texts on website usability, this book contains many hints and tips on how to make your website more usable, thus increasing the chances that you’ll convert those visitors into paying customers. Buy from Fishpond, NZ's biggest online bookstore.

The Copywriter's Handbook by Robert W. Bly A great resource for all kinds of copywriting, including techniques and how to write words that sell. Buy from Fishpond, NZ's biggest online bookstore.

Web Analytics: An Hour A Day by Avinash Kaushik OK, so you know you need to be analysing your website's performance - but what to look for? And how to do it efficiently without it taking up too much of your day? This book reveals all. Buy from Fishpond, NZ's biggest online bookstore.

The Absolutely Critical Non-Essentials by Dr. Paddi Lund The ultimate book on customer service: it shows how the little things make a BIG difference. This book can only be purchased via the Paddi Lund website: it's not in any bookstores.

The E Myth Revisited by Michael E. Gerber I really wish I'd been aware of this book when I started up my business: life would have been significantly easier, less stressful and more organised. The advice in this book could be very helpful when working on your business (and website) strategy. Buy from Fishpond, NZ's biggest online bookstore.

The Brain Audit by Sean D'Souza What motivates customers to buy from you? And why do they sometimes hesitate or pull out at the last moment? Sean D'Souza looks at customer buying behaviour and devises and effective system that you can immediately apply to all your marketing materials, including your website. It's a great read!

Any other questions about our web copywriting and SEO services?

Please contact us with any questions - we'll be delighted to hear from you!

Cornelia Luethi and the team at FX Marketing Limited are growing businesses throughout Auckland, New Zealand.

All work is undertaken subject to the Terms of Business of FX Marketing Limited: the latest version is available to download from this page.

FX Marketing Limited | Phone: 09 419 6560 | Email: info@websitecopy.co.nz