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Get the
best from your
website with our SEO copywriting service. |
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Attract
more visitors to your website |
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Convert
more website visitors into customers |
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Grow
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Don't waste
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Website Copy
Services & Pricing
Want to maximise your website’s effectiveness?
The complete range of Website Copy
services is here to help you make the most out of your website.
Pricing is based on FX Marketing's usual
rates. For one-off projects the hourly rate is
$150+GST per hour, with a 2 hour minimum. Lower hourly
rates are available when you choose to work with us on a monthly
retainer.
Read more details on FX Marketing's retainers for ongoing marketing
and copywriting work.
Website Copy Services & Pricing:
Already have a website? Have a hunch
that it could your website could be performing better? Find out
how with this invaluable website report.
Our SEO and web copy experts will check
every aspect of your site, including:
You’ll receive a fully customised report
that’s yours to keep. Inside you’ll find out exactly what’s
preventing your website from reaching its full earning potential,
and what you can do to change it.
Estimated investment value:
$275+GST per website.
Order your Website Effectiveness Report today >>.
Statistics Summary Report
So you’ve got website analytics –
but what do all the numbers mean?
FX Marketing will look at your analytics system and write a short
report in plain English as to what’s happening. You’ll receive
recommendations on what could be improved, as well as recognition of
what’s working well.
In order to complete this report, we will need to log in to your
analytics system. This is more effective than using printed or email
reports, as we can apply different date ranges etc.
Estimated investment value: $275+GST
per website (based on a website of up to 20 pages).
Order your Statistics Summary Report today >>.
This includes recommending primary and secondary keywords for each
page.
(Don’t worry if you’re not sure what
that means – we’ll guide you through what we do for you,
step-by-step.)
You’ll be asked to sign-off this
selection before the actual writing work commences, to ensure you’re
happy with this. And you’ll receive a copy of the keyword report for
reference.
Time and price estimates:
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For a website with up to 10 pages:
2 hours ($300+GST)
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For a website with 11 to 20 pages:
4 hours ($600+GST)
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Websites with more than 20 pages
will be charged for proportionally.
NB: These estimates are based on either
one country; or global search data. If you wish to specify certain
countries and receive either individual data on each country; or
summary data, this would be at additional cost.
Talk to us about your Keyword Research needs today >>
Get maximum impact from your website
with punchy words for the web from Website Copy. Our fully optimised
website copy is designed to attract more visitors to your
website, convert more of them into customers and grow
your sales.
Our copywriters are all highly
experienced in online copywriting, so you can be sure your website
copy will be carefully and professionally written to:
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Improve your website's
ranking with search engines.
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Drive more targeted traffic
to your website.
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Engage your visitors so they
stick around.
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Stimulate desire for your
products and services.
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Build trust in your business
- even with people you've never met.
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Persuade your website
visitors to buy from you.
You’ll receive targeted, compelling,
search engine optimised copy for your site that includes not only
the on-screen text that your customers see, but also hugely
important behind-the-scenes stuff called meta data that search
engines use to help decide your ranking.
Plus, when we write your website copy
we’ll research:
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Your business, to find out
more about your products and services, your ethos, and your
goals.
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Your customers, to find out
what they're searching for online and what will drive them to
buy from you.
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Your competitors, to find out
what they're doing online, and how you can do it better.
SEO Website Copywriting price
estimates:
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Briefing meeting: this is
vital, so we understand your business, products and services.
Allow 1-2 hours plus travel time
(minimum of $300 + GST)
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Keyword Research: as outlined above.
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Copywriting – home page
including meta data: 3 hours ($450+GST)
This is the most important, and also the most difficult page to
write. If we are working on multiple pages on your site, the
home page is usually written last. (Even though it’s the first
page most people will see on your site, in effect it’s actually
like a summary that sums up everything else on your site!)
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Copywriting – all other pages
including unique meta data for each page: 2 hours per page
($300+GST).
What you’ll receive:
The website copy would be supplied in a
Word document for you to pass on to your website developer. This
will contain important layout work, such as:
Please ensure that your website
developer observes our layout, as this will have a significant
impact on how reader-friendly your website will be.
Note:
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We consider one website page to be a
maximum of 500 words (that’s about one A4 page in a Word
document). It’s not a good idea to have super-long website
pages, because:
(a) website readers have short attention spans and are unlikely
to read it all, and
(b) it is likely to hinder the effectiveness of your keywords
for Google and other search engines.
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If you’d like to go ahead anyway
with a longer website page, this will be charged for
proportionately.
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We work on a turn-around time of
about 2 weeks per draft, and a 50% deposit will be invoiced for
the copywriting work at the outset. The copywriting work will be
scheduled once we’ve received the cleared funds in our bank
account for the deposit.
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Any meetings, revisions, travel time
etc. will be at additional cost. You would be advised if any
requests you make take us over the agreed budget allowance, as
we realise that it’s important for you to manage your marketing
investment levels. If you'd like to have a briefing meeting,
please let us know and we’ll gladly provide you with a revised
estimate.
Talk to us about your Website Copywriting needs today >>
Want website copy that's compelling and
reader-friendly - but not worried about your search engine rankings?
Here's the estimated pricing for the on-the-page copywriting:
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Briefing meeting: this is
vital, so we understand your business, products and services.
Allow 1-2 hours plus travel time
(minimum of $300 + GST)
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Home page: 2.5 hours
($375+GST)
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Other web pages: 1.5 hours each
($225+GST)
No meta data is supplied for non-SEO
website copywriting.
What you’ll receive:
The website copy would be supplied in a
Word document for you to pass on to your website developer. This
will contain important layout work, such as:
Please ensure that your website
developer observes our layout, as this will have a significant
impact on how reader-friendly your website will be.
Note:
-
We consider one website page to be a
maximum of 500 words (that’s about one A4 page in a Word
document). It’s not a good idea to have super-long website
pages, because website readers have short attention spans and
are unlikely to read it all.
-
If you’d like to go ahead anyway
with a longer website page, this will be charged for
proportionately.
-
We work on a turn-around time of
about 2 weeks per draft, and a 50% deposit will be invoiced for
the copywriting work at the outset. The copywriting work will be
scheduled once we’ve received the cleared funds in our bank
account for the deposit.
-
Any meetings, revisions, travel time
etc. will be at additional cost. You would be advised if any
requests you make take us over the agreed budget allowance, as
we realise that it’s important for you to manage your marketing
investment levels. If you'd like to have a briefing meeting,
please let us know and we’ll gladly provide you with a revised
estimate.
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+PLUS+
Check this out!
When your website copywriting project of three or more web
pages is completed, you'll receive your very own
FREE copy of our
Website Owner's Manual.
Written and researched by FX Marketing, this jargon-free
guide will explain what else you can do to really get
the most out of your website.
It explains:
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What and how to measure.
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The importance of
regular updates.
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Ideas for new content.
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User generated content (UGC).
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Developing your link
strategy.
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Online broadcasting.
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Promoting your website
in the real world.
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A checklist for website
success.
If you're not ready for
using our copywriting service, or don't quality for the
free manual,
you
can buy it here
(for less than the price of
a tank of gas!)
Go on, get your
website out of first gear and rev it up!
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Make sure your website
reaches its full potential with your Website Owner's
Manual.
Web developers: would
you like to give a Website Owner's Manual to your own
clients?
Non-exclusive usage licenses are available:
find out more here.
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Ongoing Website Services
We offer a host of other online
marketing, SEO and web copywriting services that can help you to
make the most of your new website after your go-live date – please
contact us to
find out more.
Other Copywriting Services
Need copywriting for your other
projects? We can help with general
copywriting too, for your newsletters, articles, elevator pitches, sales letters, sales emails,
newsletters, corporate brochures, press releases and much much more.
Other Marketing Services
Websites are just a small part of what
we do. Our marketing experience covers all aspects of promoting your
business, from strategic marketing planning and project management.
To find out more about these and the
many other services we offer, visit the FX Marketing website at
www.fxmarketing.co.nz.
Are you a Website Developer?
If you are looking for a website
copywriting service to recommend to your clients, we'd love to meet
up for a coffee and get to know you and your business. We can offer:
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A straightforward price structure,
making it easy for you to provide indicative pricing for
copywriting to your clients.
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Value-added tools that you
might wish to share with your clients.
Contact us today
to find out more about our services.
All
services are subject to availability. The pricing provided on
this web page is based on estimates. Although these prices hold
true in most circumstances, there may be instances where these
prices will vary. You would always be notified in advance if
that's the case.
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Still have questions about
our website copywriting and SEO services?